Wake Up Call Coffee

Aesthetic 2 + Personal

Logo & Brand Identity

Wake Up Call Coffee is a fictional company selling coffee bean bags in stores. This project evolved from creating a simplified animal icon as a studio project, focusing on distilling a detailed rooster into its defining characteristics.

Concept Sketching

The project started with researching visual references of roosters, focusing on their strong masculine features and vocal nature, both common stereotypes.

structure + Digital Iteration

A geometric structure composed solely of ellipses was created to simplify the shape and concept of the digital iteration.

Wordmark sketching

This personal project, titled "Wake Up Call Coffee," began with a focus on the rooster's distinctive traits. I explored various elements, including telephones, typeface styles, and integrating the rooster mark into the wordmark.